The E.A.R. Society was established by the Commonwealth Society for the Deaf, London, (U.K) and the Darasha Vakharia Education Trust. It is registered under the Bombay Public Trust Act XXIV 1950. It is affiliated with The Alexander Graham Bell Association for the hearing handicapped, Washington (U.S.A).
It is a non-profit registered charitable trust dedicated to educating children with hearing impairment at either free or nominal charges depending on their income.
The Education Audiology and Research Society’s mission is to enable children with hearing impairment to communicate through the Auditory-Verbal Approach (i.e. listening and speaking), function effectively and happily in the hearing world.
Branding, Communication Design in Print & Digital media
Scope of Work
Undergraduate Thesis & Capstone
Project Type
Year
2019 - 2020
EARs
Shirin Neterwala Malkani
Designed for
PROJECT BRIEF
To conduct in-depth research on the various stakeholders of this organization, understand their
pain-points and create practical, functional and affordable solutions.
Solution:
To revamp the visual language to better suit the target audience and to develop print & digital communication collateral.
DESIGNING FOR THE DONORS
Objective:
Their objective is to donate to a good cause.
Problem:
One of the biggest problems was that the NGO did not have an online presence hence the donors were not aware of the organization.
Solution:
A monthly school newsletter that celebrates the parents and the students for putting in all the effort. The goal is to provide validation and support to the parents in need.
DESIGNING FOR THE PARENTS
Objective:
Their objective was to be cooperative with the teachers and look after their children throughout school hours.
Problem:
The parents of hearing-impaired children are under constant stress. How can the NGO play a part in improving the mental well-being of these parents?
Thank you note for the parents, a note explaining the purpose of the newsletter. Stories of parents & children with similar disabilities. A coloring section for the kids.
Spotlight of kids & parents to celebrate them and their efforts. Overview of the past and upcoming events. A self reflection section which parents can fill and save to create memories.
NEWSLETTER ELEMENTS
